- The ability to login to many platforms without needing to create an account on that specific platform (universal login as mentioned by others)
- Being able to use the decentralized ledger as a database -- this is currently only done with art NFTs - but could literally be done with SO much else
- Being able to create dApps that run on their own and are maintained by a community -- i.e., apps that don't pit the user incentives against the incentives for the company owning the apps (dating apps are a good example of this)
- Decentralized storage. Not keeping everything in S3 -- not saying this is better for in-production, but just mentioning with web3 - people are finally open to this type of thing as opposed to just saying "let's just host it on S3".
- Community. As corny and overused as this word is, I know. But specifically finding a project, hopping on their Discord, contributing, asking questions, etc.
Web3 is as much an ethos as it is a "specific thing". It's a rejection of the walled-garden, data hoarding techniques of past platforms (Instagram, Facebook, Google, etc) and a recognition that there is enough pie for a lot of smaller, more niche teams to have a piece.