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That's just because the purveyors of stupid pictures-with-text have hijacked the term: The GP's usage is the original meaning of the word "meme".

Ignorance like you're displaying here just helps further this trivialization of the word. Please educate yourself and join the resistance in stead.

There’s no ignorance here. The parent is 100% that the word colloquially has a completely different meaning than originally intended.

You can try to “resist” cultural shifts in language, but I promise you’ll lose.

True dat. And yet, he persisted... Now onwards, my gallant Rocinante!

Outmaneuver them. Let meme mean "jpeg screenshot from facebook" and choose a new, cooler word for meme. I'll even call it a "onrad" if you want.

Thanks, but no thanks: sounds a bit too close to Onan for my tastes.