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You explain the situation to them, and ask them if they'd be ok with 5% for the idea, expanding to more if they take an active role and actually help execute the idea. If they're not OK with that, explain that it just isn't worth it to you.

Ideas are a dime a dozen, it's not like that's the one and only Great Idea out there and it's certainly not worth ruining a friendship over.

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How would you actually go about giving them 5%? It seems very complicated. Presumably it's after Apple's cut. There are also expenses. Is it a handshake deal? Is there a legal document? Is it 5% for all time? What about tax considerations since the government may think you got 100%, instead of just 95%?

You can use something like http://foundrs.com/home just to lay down a basic agreement and work out the details later.

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