> They could easily sell 3-4 million this year if they had the supply

Reminds me of a story.

A man walks into a shop and asks for a dozen eggs.

Shopkeeper: Sure thing. That will be $50.

Customer: (shocked) But, the shop on the other side of the road is selling them for a buck each.

Shopkeeper: So, why don't you go buy your eggs there...

Customer: Because they are all out of eggs today.

Shopkeeper: Once, i'm all out of eggs, then I too sell them for a buck each.