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This isn't really my forte, but, if it helps..

Since you're tablet-focused, and we have an upcoming Amazon Tablet, any chance you can leverage some of Amazon's promotional techniques with their store (keeping http://news.ycombinator.com/item?id=2837185 in mind, of course)

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Yeah I've heard plenty of horror stories about the Amazon Store and that link you provided is a good example, plus there are plenty of others out there too. Once the Amazon tablet arrives it may be worth looking at it again because everyone is obviously tipping it to be a huge seller thanks to the popularity of Amazon, so we'll definitely have a look. Thanks for the advice.

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