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If they tried to unilaterally make such a change and ban the old formats, both the advertisers and publishers would complain to competition regulators around the world. And whether you think there would be any merit to those complaints or not, the outcome would still be another round of lawsuits with billions on the line.

> with billions on the line

Not my money. Why should I care about lawsuits between advertising networks and their advertisers, regulators and so on?

> Why should I care

You don't need to. But the person is asking why Google is or is not doing a particular thing. So it is their interests that are relevant to the current discussion, not yours.

I suppose they're the paying customers.

how do you think google, an adtech company, makes money?