I have no affiliation with Yelp. Click on my username anytime if you want to read who I work with and some background. It's right out in the open. However, I had to look at your posts to learn that your new startup is in the local review/recommendation space which is something you should actually disclose when bashing a competitor.
If what you're saying about Yelp's ad reps and software is truthful, then you should be spreading your father's story far and wide (call your local newspaper, they'd love the story), and you should feel comfortable recommending that your father cease to do business with them (why did he?).
Best of luck in your new venture.