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The obvious thing to do for the guy is to post a note explaining the situation on his website and link to Chicago Tribune's article. That should alleviate most if not all concerns of those who read that Yelp review.

(edit) And display the note only to those coming from Yelp.

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I would expect that the note is then buried or removed under Yelp's labyrinthine terms of service.

Wrong. The note goes right in the same box as the review.

Wrong too. The note goes on guy's website, not on Yelp's. "We noticed you came here from Yelp. Yadda-yadda..."

Wrong.

"Where your Public Comment will appear Your comment will appear directly following the review that you've commented on."

https://biz.yelp.com/support/responding_to_reviews

"Wrong?"

GP's comment said "The obvious thing to do for the guy is to post a note ... on his website" - http://news.ycombinator.com/item?id=2959702 - that's the context.

Wrong. I was replying to this comment: "I would expect that the note is then buried or removed under Yelp's labyrinthine terms of service."

I unfortunately cannot downvote your reply.

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