If you are toiling in the trenches, I think it still feels like a punch in the stomach. More so, since they copied Apple without "saying" they copied. I mean If you didn't follow the situation closely, you might think that all the design decisions taken by Apple were obvious. While the complete opposite is true. They were carefully weighted decision and often went aginst common sense.
Last, I still remember clearly all the business articles claiming that the luxury niche strategy of Apple was doomed. Had it been the case, being correct would have meant nothing in the end, wouldn't it?