If Apple wanted to help push a server or cloud product, do you think AWS would be racking retail Mac Minis?
This has informal geek cred motivation written all over it. More of a good-will measure than anything else. If this was an explicit market/new product motivation, any assistance would look very different and be more formal.
It could be that they work on it internally and naturally want to keep it a secret for as long as possible. However, in that case, they would absolutely also want the community to advance "independently" so that Linux software on Apple Silicon has most of the practical issues ironed out by the time Apple is ready to announce their stuff. Think of it as having a free alpha/beta testing even before your product is publicly announced. A pure win-win.
This, at least, is how I would do it if I was pulling the strings at Apple.
If you want a rack of M1 servers, buy a couple of Mac Minis. But if you want them to also run Linux, that’s going to be a bit more difficult. macOS is compatible enough for many (most? all?) *nix server software, so why would Apple need to have a separate product?
Or maybe as a preparation for Boot Camp for ARM64 Windows? Rumors are that Qualcomm's exclusivity deal is soon over.
They've learned enough from using azure, gcp and aws. Their multi-billion contract with aws will end soon..
They will offer a fast energy efficient public cloud. First the xcode cloud, then their own hosting, and later it'll become public
I strongly believe they will, and that it's a natural progression.
Mac hardware is extremely popular with developers. M1 on Macbooks has lead to ARM platform Docker containers, which in turn will lead to a much increased demand for ARM platform Docker hosting. Meanwhile, ARM is much more power efficient than x86, and who has by far the best ARM CPUs for the foreseeable future? Apple.
Following that path is how companies lose their way.