just google the "earth2 scam" and you can see why its all bs.

There is a reality where some service will win the mindshare of people to use AR to enhance your experiences as you walk around your city. Its very likely whomever owns those plots of lands on so called service will be able to do what they want to monetize. Its also possibly for whatever FOMO or hype is built around so called metaverse land that there will be money to be made by the buying and selling of metaverse land.

As of now its all a scam until there is evidence that this AR or MMO appears and will be successful, its all in the minds of people that are buying and selling.