I also don't think the mainstream really care about privacy and control. Most of them are really happy in their walled gardens. As a power user I don't want to 'dumb down' my experience and work towards that, so if they really want it they'll have to buy it from a vendor that does it for them. Most of the big names are trying to get there already (like canonical)
And yes eventually a company will make another walled garden based on Linux but it will suck because of the vendor lock-in, limited access to its internals ("because otherwise we can't support it"), and commercial to subscription services. Basically this is exactly what ChromeOS is already.
Personally I just think that a Linux that's for everyone is simply not Linux as we know and love it anymore.