The annoying thing is, since it is evolving and attacks are spreading (and it has rightly gotten the attention of nearly everyone's IT department), we're hitting a stage where almost every customer is emailing daily asking for updates on mitigations based on evolving CVE discussions.
I'd rather people be over-vigilant rather than pass on it, but mitigation is taking a back seat to having to re-read and re-evaluate things multiple times per day, and communicate a lot more than usual to assuage people's nerves.