Google has tried this with Contributor back in 2015, and then again in 2017, but it wasn't popular because you were committing to pay a noticeable amount of money every month (which is more than many people think they can/should pay) and the people who would pay that would only pay that if they didn't see ads at all (since you were effectively bidding for your own ads, this wasn't a given). If, as is common, you hit sites which weren't using Google's ad network, you'd still see ads and the prospect of paying more to buy those out wasn't going to be a fun sale.
Now, maybe Google isn't trustworthy here but they're far from the only party to try this and there are also services like Apple News or Blendle which are trying a more targeted approach. I don't know how their sales look but the fact that it hasn't been newsworthy suggests that the status quo isn't going anywhere quickly.
Direct cost efficiency isn’t the only factor: I think site operators value the simplicity of not needing a relationship with each visitor (especially internationally) or needing to ask permission to access content, and visitors like that they don’t have a taxi meter ticking as they browse around.
I’m definitely not saying the system is perfect but any time something is this resistant to change I would assume it’s better at a factor we’re not considering. Ads certainly aren’t perfect and the major publishers would drop Google/Facebook in a heartbeat if they thought they could afford it, so I would look at proposed replacements from that perspective.
A blockchain based system has a few obvious challenges but the biggest one for me is the assumption that enough people don't like ads enough to pay a comparable amount of money & deal with thinking about transactions. That experiment has been tried enough times that I think the failures are an important lesson about revealed consumer preferences.
Paywalls are shitty. Nobody wanted that to happen except for the money-men. It's for this very reason that if an article gets linked here and has a pay-wall, a few volunteers will go hunt down a free version of the article and post it on archive.org for everyone else to view. You may see this as flawed - but I see it as beautiful. The way the "good parts" of the web still work.
Money/currency/blockchain absolutely does _not_ have to be a fundamental structure of the internet. There is zero reason why a currency needs to be fundamental to the basic operation of "the web" other than for incumbents to try to increase the value of said currency. Like - seriously; the internet was supposed to be about democratization of information. I realize that didn't exactly happen due to big-tech extrapolating value out of everything - but the "solution" you are proposing is to say "oh you don't have any [insert coin here]? Yeah - you'll need to exchange 20$ USD first before you can even use our internet. Or if you don't have any cash we can give you some freebies so you can shill for us." Like - what? No. Not going to work.
Or maybe it will. But, not because it should.
Information can be copied almost for free, but it still takes a fixed amount of work to produce even one copy of something. It is better to sell more copies at a fraction of the price assuming the revenue ends up the same because more value is created in the world. Unfortunately you can't charge people low enough amounts via the current financial system as they're not interested in innovation. So we are stuck with ads.
Moving on:
> So you'd rather choose privacy invading ads just because it's technically not a paywall? I'll take microtransactions every time.
Surely there is some middle ground there? I find _both_ ends of that spectrum deplorable. At least with the freemium model I can bring my own ad blocker. But no, I don't "choose privacy invading ads". I accept that the current internet has flaws. You understand that cryptocurrency is going to get co-opted by mainstream elites and the top 1% though, right? Sometimes I feel like I'm watching history repeat itself.
> the current state of the internet can be directly attributed to content producer's inability to directly monetize their work so they have had to find an indirect way to get paid.
I agree and I think the causation is actually reversed; the internet has enabled cheap copying of 0's and 1's since its inception. This has of course caused all sorts of issues and I agree that content creators should have a more direct way to monetize their work.
What I don't see is how NFT's enable that. Yes, they enable a content creator to collect currency from a one-time transaction, or perhaps a smart contract setup to provide a commission. But; the file contents are not actually encrypted anywhere. So ad-based websites can still easily steal content and profit from it. Further, even if they were; it would be ad-based networks buying the best content as they can afford to.