Would it be fair to say that half of the job is project/program management?
And in most cases, that's in addition to writing code. One of my last job descriptions as a Staff Engineer had me writing code about 10% of the time :-(
Does this meaning providing tactical insight for the project? yes.
Does this mean questioning priorities and aligning priorities? yes.
Does this mean that making sure the department is sustainable on hiring objectives? yes.
You could say that the role is being a smart technical person that is responsible at the level of "almost stake holder". A key thing here is that a principal engineer should also have significant stock. At a big company, this should be in the seven figures.