I would dispute this. At that time, search was not gamed the way it is now, you didn't have to wade through millions of terrible low quality SEO bs to find the nuggets you're looking for.
I would dispute this. At that time, search was not gamed the way it is now, you didn't have to wade through millions of terrible low quality SEO bs to find the nuggets you're looking for.
The SEO gaming, of course, continues unabated, and will continue as long as search engines exist.
As someone who got into the web industry through discovering content for a niche topic, search engines have always been only a superficial helper in finding content, with most content discovery happening through finding niche, relevant, obscure long tail keywords via deep diving, then unearthing more content via deep diving into searches based on these new keywords, rinse and repeat.
It was a lot harder once PageRank came along and required you to have external parties essentially vouch for you.