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by supporting indie bookshops, do you mean the “yearly faves” account on bookshop? that is a clever way to get people to buy through your bookshop account, but also whack and misleading

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Well, initially I built this with Amazon affiliate links but then realized I'd like it to spread the word about Bookshop.org which supports independent retailers instead!

You should link to the isbn on indiebound if that’s your intent. It gives you a variety of places to buy the book, including a list of the nearest indies.

https://www.indiebound.org/book/9780525510314

(I might buy that one btw, thanks for the rec)

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