The thing is, like you said, the technology has changed. I want shows on my current setup. I am willing to pay more for more content. One thing I thought was very interesting is Apple removing TV show rentals. I never purchase movies or TV shows. I like to rent them, watch them once and I usually don't want to watch them again. If I do, I will rent it again.
Why can't content providers understand this? Netflix and Hulu need to start creating their own content, which I know they are both working towards.
One semi-related note: AMC is ending Breaking Bad next season because of Madmen sucking up the budget - Netflix and Hulu: go buy that show! I would gladly pay for a show-specific season pass just to watch Breaking Bad.