I don't think they get it. The landscape has changed and I'm not going back.
I don't have cable. I don't have satelite. I don't have an antenna for broadcast TV. I have the Internet serving content to my TV via my Xbox, and I use it to watch Netflix.
If your content isn't available on Netflix. I'm not consuming your content. Period.
I'm done bending over backwards. I'm done with schedules. I'm done with managing the space on my DVR. I'm done keeping up with new episodes and seasons. I'm done with movie theaters full of loud other people who aren't me, and the litany of other issues that have been discussed to death from overpriced tickets, to concessions, to 3D projector woes and content. I'm done with physical media getting scratched. Hell, I'm even done with sketchy torrent sites, and different scene groups fighting over who gets to release what, and a billion codecs and formats. I'm done with it. I'm done.
So frankly, good bye and good riddance to Starz. Go climb this hill and die upon it. I never liked the fact that their schizophrenic content releases would appear during a timed window, only to disappear from my list later before I actually got a chance to watch it. I grew to avoid movies labeled with the Starz logo, and my heart would sink when a feature would open with one, because I knew the experience was fleeting and I wouldn't be able to enjoy the content later. So I'm done with that too.