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Comment by rhacker | Hacker News Reader

We had 60 years of TV getting to that 18 minute mark per 1 hour show.

I wonder how many minutes of advertising or signups will be involved after 60 years of internet.

I can imagine a 20 years from now - to continue watching Netflix Original Series "Idiocracy Now: Season 2 Episode 7 - Jim invents plastic soil mulch" sign up for this exclusive opportunity to get a new AI robot dog....

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I'm honestly pretty hopeful about ads in the streaming era. Netlfix has been streaming since 2007, streaming original shows since 2013, and aside from some admittedly obnoxious ad placements in some shows (Coke in Stranger Things S3), they've resisted the urge to ad up. Some services are dabbling with ad-tier subscriptions, which is worrisome.

Netflix autoplays ads whenever you load it up or are scrolling around to find something to watch

Prime returns things you cannot watch without paying in its search

It forces you to watch ads before it starts the show

They've all barely gotten started, I assure you

You can select free to me when browsing amazon to only see things that don't charge you to watch it, at least on the ui on my phone.

I recently realized that you can turn off Netflix preview auto-play through the web app. This setting isn't shown in my smart TV app but turning it off in the web app carries through to other devices.

With prime pre show ads, you can right on your ring on the remote (on fire TV) to skip, despite a prompt not appearing on screen

I was recommended lost in space, but they had some really obnoxious product placement. You don’t go to space and get excited about Oreos. You get exited about space.

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