Signs are ugly, but I don't think it's right to tell people they can't have a sign on their property. Property rights and freedom of speech are worth tolerating a bit of eyesore.
Is this a limit on property rights or an expansion of viewshed rights? It all depends on perspective.
I think the real difference is a whole generation who is used to linear TV has convinced themselves they can somehow tune it out. This isn’t true, but they’re much more likely to be against restrictions since it “doesn’t effect them” that much.
If not then I think it's reasonable to restrict (time, place, and manner restrictions are recognized as being consistent with 1st A).
But maybe you can think of some value I can't.