Anti-advertising was one of the pet causes of Generation X, back before more pressing things like "the war on terror" and a financial collapse and health care crisis took the stage. And those are bigger deals, but man, advertising is just awful too.
[1] https://www.kqed.org/news/11805469/why-arent-any-billboards-...
I'm not aware of any bill boards that are on public land (though some probably exist). Rather almost all bill boards are built on private land, or atop private buildings, as a revenue generator for the property owner. Anything within 500 feet of the road is viable, or even further away assuming a large sign. So for billboards to be prohibited there has to be land use regulation that says property owners can't build large signs.
That is actually less trivial to enforce than you might think, because the line between a straight up advertising billboard and, say, the sign that lets you know there's a McDonald's at the next exit, is a little fuzzy. There's enormous pressure from business owners to permit large "marquee" signs so that drivers can spot their business from far back enough that they can easily get in the right lane, slow down, turn, etc. without missing it.
I don't think most people have a problem with honest ads. The issue is the billboards that tell you "There's something amazing ahead!" and you pay $10 to get in and it's a stupid doll. Or the collections of a billion billboards for different things on a single building. Or the TV ads that use every trick in the book to try and manipulate you into buying a crappy product.
Sadly businesses seem to be moving more and more towards "just spend all our money on marketing" rather than "just spend all our money on the product". (I'm looking at you, Plex.)
Edit: actually... IDK. In some states they're just useless too (you get off the interstate and then you find the business that was on the sign is 10 miles down the road, away from the interstate). At least the "this far to <business>" and "this way to <business>" part on billboards is usually accurate ;)
It wasn't necessarily as good as a giant golden M visible from a mile or more away, but it was sufficient. I think the logo signs + small directional signs once you're off the highway would do a good job in most areas. Plus once you're on the main drags that hold most of these things you'll be hard pressed to miss them. It didn't take long to get used to looking for them when driving around either.
Signs on every mountain side, Line highways, stitching desert thread ... My soul goes with your logos, There's no place left to dream tonight
I think that I shall never see
A billboard lovely as a tree
Indeed, unless the billboards fall
I'll never see a tree at all.
Ogden Nash
Here where I live in Canada, billboards aren't allowed except on indigenous land. While I totally respect it, it's a horrible eyesore.
Is this a limit on property rights or an expansion of viewshed rights? It all depends on perspective.
I think the real difference is a whole generation who is used to linear TV has convinced themselves they can somehow tune it out. This isn’t true, but they’re much more likely to be against restrictions since it “doesn’t effect them” that much.
If not then I think it's reasonable to restrict (time, place, and manner restrictions are recognized as being consistent with 1st A).
But maybe you can think of some value I can't.