Don’t worry, it’s completely anonymized. The data could be from literally ANY of the people who spend the night at your home and work where you work!
Then they notice that when you open someone's app, you report a particular location, and you're also coming from a particular residential IP address. Around the same time, you access a website with a particular tracking cookie from the same IP.
Voila, they've got location history, a good portion of your web browsing history, and purchase history. It's fairly easy to pin this down to a name at that point.
This is not a theoretical thing, it's a multi billion dollar business.