The newspapers have missed the opportunity to monetize for themselves and now need to roll out everything anew.
As they should, today's google amp links are much worse content wise than daily mail articles, and that's one hell of a low bar.
As they should, today's google amp links are much worse content wise than daily mail articles, and that's one hell of a low bar.
What do you think that opportunity was for most even decent-size city newspapers? A few national/international brands have done OK but that's because the NYT, say, has subscribers all over the world. Even something like the San Francisco Chronicle never had that same opportunity.
Maybe if everyone had pushed back harder on making content available for free and paywalls were more the norm in the early days of the newspapers going online. But I sort of doubt that would really have worked.
Maybe something like free access without ads to paper subscribers.
I just tried to run a search query with explicit "without google" and am returned the full spectrum of google marketing tools:-)