Aristotle used to say that music and spectacle were a major part of drama, but music videos invert that and make the plot support the music.
Metallica really enjoy their storytelling, especially in live performances. You can tell they still haven't fully grasped Master of Puppets, so it's explored from different angles, from drug abuse to authoritarianism, from alternative metal to punk style rhythm. Metallica's One is more straightforward. There's a machine gun part that originally just emerged from the riff, but it's increasingly played up and synced with pyrotechnics.
Or if you don't want the showmanship, sometimes it's nice to just watch and listen to Avril or IU singing acoustic. Contrast the pop with their raw version. Take On Me is also a big inversion between their cheerful radio version to the sadder acoustic version.