Had the pleasure to announce the SH architecture and the SH-1 at the Microprocessor Forum in 1993. Maybe the first high performance embedded RISC device. Sega was the launch customer, but what we really wanted at he time was the hard disk market. Simple pitch: 10MIPS, 10M devices, $10 http://www.verycomputer.com/31_7a04bb69b4bdf1ee_1.htm

Was not a fan of the name SH, thought it was boring. Tried to get Hitachi to call it "Sonic" instead. As in (S)onic the (H)edgehog