LoRa isn't really a consumer protocol, more of an industrial one. It's mostly intended for widely distributed sensor networks.
And I wouldn't use LoRaWAN protocol in industrial application, because you have limited way of ACKing every message (more like UDP for sending sensor data rather than TCP), no option for OTA, and Symphony Link claims to have it, so that I would call it more industrial.
Low power sensors infrequently reporting (mostly one-way) small amounts of data back to a base station over really long distances is what it was originally designed for, though people have done other stuff with it. Zigbee is all about the meshing AFAIU.
1: https://fccid.io/2AEUPBHARB001/RF-Exposure-Info/RF-Exposure-...