Singlehandedly? Of course not. But two years ago, they owned more than 50% of the holiday shopping [1]. It's fair to assume that the percentage has grown over time and especially this year given the supply chain issues that have affected their competitors more than Amazon.

[1] https://www.zdnet.com/article/amazon-dominates-holiday-shopp...

In Australia right now I wouldn't trust AusPost to deliver a Christmas present as I'm struggling to find something for my son and my time is running out (#). They end up with massive pile ups of parcels in their distribution centers; it's all in shambles.

Amazon Prime? I'd feel very confident in their estimates. They are almost always bang on. They're doing an amazing job with their supply chain management.

This actively changes how I will do my shopping; either somewhere online for in-store physical pickup, or Amazon.

#) I've given him meaningful stuff throughout the year, and hate that I have to come up with something for this fixed date as is the tradition

That would be a nice PR project! I think you are onto the right idea here. Let's seem what happens after the Christmas.