I guess if you don't see potential applications of understanding where mass comes from, we're at a bit of an impasse here. It is difficult (if not impossible) to make predictions about what the discovery will bring, but the mere possibility that this research could or might lead to the ability to manipulate mass seems rather valuable to me, in many concrete ways.
[UPDATE:
I guess if you want to see this as a gamble, you need to take into account the very good track record of abstract scientific discovery leading to enormous benefits. Given that understanding electricity, magnetism, relativity, and countless other scientific discoveries have brought incalculable value to the human race, I guess I don't understand why one wouldn't believe that science was worth the gamble.]