Business intelligence meanwhile is more about reverse engineering and observation while not crossing the red line into illegality. Things like deducing the state of thejr competitors by the number of cars in their lots at what time of day - "more cars at odd hours and weekends may hint at a frenzied rush and that they may be running behind schedule".
As someone who works in the reputation management industry, we often monitor major social media platforms for keywords and conduct sentiment analysis on individuals of interest. This is done with the intention of ensuring the correct narratives are understood by the public, and to ascertain potential internal threat actors/whistleblowers before they embark on their mission.
source: friend who did factory liaison for USA companies in Shanghai