I mean, if we can't disentangle our opinion of a multi-thousand dollar device (thinking macbook) from the sub-dollar packaging it comes in, how can anyone still say that consumers (and thus markets!) make rational decisions? Sure, people might say they distinguish the two. But honestly, the only rational thing then is to use the beauty of the packaging as a negative indicator for the thing being sold to you. At best, it should be irrelevant beyond "does it protect the product to the degree necessary given the distribution channel?"
As such, the whole boxing & unboxing stuff just illustrates to me why we need political guidance on big problems: climate change, public transit, pollution, repairability, 2nd-hand markets etc (yes these are all related but also distinct) need political change. Because a market full of consumers who'll decide what to buy based on some Peacock Design(TM) box won't solve them.
As a personal anecdote from just a few days ago: I just bought a second-hand paper book, as I tend to do more and more. Something about this makes me very happy, even though I don't think that (fiction) publishers are anywhere near the evilness of academic publishers or tech companies. Maybe in ambition but at least not in terms of impact.
The book arrived in what I consider the perfect packaging [1]. It's easy to open, made from easily recyclable material (and is supposedly recycled already) and protects the book to exactly the degree it is needed. I don't care about a scratch or bump here or there. That's not gonna change the nature & usability of the book at all! Sure, if you're shipping a macbook, or want to give the book as a gift, you might want to choose something more carefully packaged. Except if you're giving the book to me; in that case, please use something like this any day! :)
[1]: https://ssb.muchmuch.coffee/&AFCdOXGdAb0seJdsUeUEYe08pYL26dk...
Edit: oops, pasted a localhost link :D