Maybe companies should alert on an increased amount of traffic to their status pages.
Can't tell you how many times I've had a customer write to me, only to be receiving some automated alerts 30-40 seconds later.
But as a counterpoint I was once working in a project where our monitoring dashboard showed an anomaly in incoming traffic. It turned out that it was an ISP problem and that we were the first ones to notice according to them.
So maybe part of the answer as to why customers are faster is that different monitoring systems are monitoring each other :)
Same thing happens (should happen) when you visit your ISPs website and look for registered downtime — many requests from one zip code from multiple ips should trigger an alarm if the isp is competent.