I have literally zero interest in a Zoom call to someone who's in the same town as me, I'd rather jump on the bus or train and see them.
I don't see that as being increased friction because to me travel and seeing people is _better_ than sitting in front of a screen for longer - it provides a welcome break and helps me to see more about the world.
I just find the entire thing odd. Like, being in the pub is better than on a phone call. Being at a theme park is better than being in a sim. Being at work is better than being at virtual work.
The whole situation is absurd to me, like a bad movie plot.