-- The reality most people live in, is a complete and total fiction. Most people just have no clue. They operate at a low level of awareness and understanding. The "Jay Walking" segments that Jay Leno used to do illustrate this well. Those are not stupid people, they just aren't aware. To use another movie analogy, they're still plugged into the matrix. Intrinsically, with becoming an entrepreneur is to disconnect yourself from the matrix a little bit. You do want to find out how deep the rabbit hole goes because it is very illuminating. Don't look down on the people still plugged in. The people who google for Facebook so that they can get on Facebook are the market. They're your customers and they may seem stupid, but they aren't. They're just trapped in a narrower perspective than you have. Most of them don't want to be freed. Do your best to help them out with your products, but understand where they're coming from.
The thing about these different perspectives that is really profound is that people who are operating from a different perspective often don't even realize it. That perspective is reality to the best of their ability to understand reality.
Being an entrepreneur means understanding their perspective at least enough to be able to produce products that benefit them... but that means that you've got to break out of it if you're starting from the same perspective they are.