I have to disagree: Hedge Funds usually take 20% of the profit above the High Water Mark, and above it only. Disclaimer: I'm working in a Hedge Fund with a 2/20 compensation structure, and I am leaving this very well paid job to start my own company, very far from finance, the Street, NYC, and actually very far from the United States...
Here is a little explanation (ignoring the 2% management fees, irrelevant for this discussion):
The fund starts at let say $100 per share. It makes 25% (before fees) the first year, so a share is worth $125. The manager takes 20% of incentive fees ($5/share) so each share is actually worth $120. Hence: the net performance for the first year is %20, and the new High Water Mark is $120 per share.
The second year the fund loses 16.6%, so now a share is worth $100. No incentive fees are taken. The high water mark remains at $120/share.
The third year the fund does 25% again (before fees). So now a share is worth $125. The fund charges 20% of incentive fees on $125-$120 = 5$, that is to .say $1. Hence the fund is now worth $124/share and that's the new high water mark, and the net performance for this year is 24%.
Conclusion:
Year, Net Performance, Hedge Fund Fees.
1, +20%, $5/share.
2, -16.7%, $0.
3, +24%, $1/share.
I think that should be enough as an explanation to understand that the incentive is definitely towards higher performances.
Now in the real world, since investors get in and get out (and are trying to time this), it can be good to lose a bit to get some new investors on board... but that's psychology, not finance.