As someone who knows very little of Buddhism, what sorts of "reincarnation credentials" is an executive-level reincarnate supposed to have? Is this like claiming to have an MBA but leaving out the University of Phoenix part?
Without knowing the details in this case, I am assuming that the person in question falsely claimed to have been recognized as a tulku. I can't imagine that this was part of the job requirements.
So, an analog would be falsely claiming on your CV to have won a prestigious award (say, the Turing Award).
It's a pretty outrageous lie; but then again, so is claiming to have cancer.
It's a bunch a new-age gurus fighting among themselves. Nothing to see here.
now i'm picturing Mr. Natural in a jail in Maryland.