I am not at all a fan of content marketing on a personal level, but I guess it must be effective if so many companies do it. I mean, the way I look at it, most content marketing is heavily skewed towards the marketing side of the equation and not enough towards the content side. Most of it feels like a sales pitch to me. Nevertheless, this is something she's already going to try with her blog. Any pointers regarding the (admittedly barren) blog section of her site? Do you think it's in a good format? Thanks for the response!