He claims that Apple's rise was fuelled by early adopters who forked over large sums of cash for the privilege of being able to posses the newest shiny bauble from Apple, but that their gadget lust has now been sated, thus spelling a near certain end to Apple's incredible growth. Does he realize that the very same people who paid to have the original iPhone have also probably put down money to have later iterations of the phone? The truth is that more and more people are now seeing the benefits of smartphones and are willing to invest more money in a mobile phone with more capabilities. This argument is completely bullocks!