Someone has to be CEO and for the long term is Tim Cook really the best person
for the job ? Steve Job is an irreplaceable part of Apple's lore, but that does not
stop Jony Ive from making his own major mark. He already has a rich history
of designing great products. To understand Aarons point better you have to watch Steve Jobs interview, see:
http://www.youtube.com/watch?v=mOgOP_aqqtg . There he says the only problem with Microsoft is that they have no taste. Steve recognize some questions it's importance, he says having good taste is important for Apple. According to Steve having good taste is key to Apple's culture and success, Steve Jobs said it. A company can have great financial success without good taste, Steve Jobs said that about Microsoft. But as Aaron mentioned in the article that is not how Apple works. Tim Cook is great at operations, perhaps he should have stayed COO. The interesting move would be to appoint Jonathan Ive's as CEO. Of course to many that would seem unconventional and perhaps even risky. But that would be authentic Apple, that would be thinking different.