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Our product is about convenience, if you are happy with your current situation then keep doing that. For us it is about taking it for a week and not having to worry about what might have lactose, as well being able to enjoy dairy products in general, without a care.

Also the subscription price is $30 a month, so $1 a day. Convenience holds different value to different people.

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> Different value

OK, I can’t disagree with that ;) I’d say your target is people who are new to figuring out they are lactose intolerant and who are most eager to get a grip on it. I was an early adopter of portable lactase, so I’m set in my ways, but there were plenty of days where I’d forget the pills and it got really frustrating: ordering food that looked great but had to be handed to someone else; unexpected whipped cream frosting on birthday cakes; water and cookies. I still run out sometimes and it’s a drag.

I will make a note to ping you when I’m in Austin. Thanks for that. Would be a fascinating conversation.

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