Plus it makes me more mindful of what I’m eating generally, and also encourages me to try and even make new stuff, especially drinks - kombucha, kvass, kefir water, oat milk, homemade syrups for soda, etc.
For a year this is $40 * 12 = $480.
Or I could get 180 pills from CostCo (and you could probably source these cheaper) for $18, even if I ate dairy at every meal 365 * 3 = 1095, I would only need 1095 / 180 = 6.08 (round up to 7) boxes of Fast-Acting Lactase which is only 7 * $18 = $126.
This is 4 times the price and for 1 week each month I need to remember to take 3 pills a day. The value prop just doesn't add up, it's not hard to source or have lactase pills on hand.
https://www.costco.com/kirkland-signature-fast-acting-lactas...
Where’s this? You take a pill with each serving of dairy. I usually carry a strip of 3 or 6 individually packaged pills if I’m out for the day. Each pouch has an expiration date on it, and that’s at least a couple of years, so I leave stashes in the car, camera bag, friends’ houses, wherever.
Even taking 3 or 4 on some days, you’re still right, the cost isn’t much of an issue.
"Long lasting effects Bactose™ will continue to thrive digesting lactose for the whole month, individual results may vary."
I was trying to say that the Bactose product's "long-lasting" claim falls a bit flat when you realize it only lasts a month. If I could take some pills for a week and then be set for 6-months or a year, yea, I might drop $40 on it.
Also the subscription price is $30 a month, so $1 a day. Convenience holds different value to different people.
OK, I can’t disagree with that ;) I’d say your target is people who are new to figuring out they are lactose intolerant and who are most eager to get a grip on it. I was an early adopter of portable lactase, so I’m set in my ways, but there were plenty of days where I’d forget the pills and it got really frustrating: ordering food that looked great but had to be handed to someone else; unexpected whipped cream frosting on birthday cakes; water and cookies. I still run out sometimes and it’s a drag.
I will make a note to ping you when I’m in Austin. Thanks for that. Would be a fascinating conversation.