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I'm really not sure if that was ever what Facebook set out to do.

My mental construct of Facebook is analogous to Morty following the path defined by the death crystal but towards the end goal of 'the most money'.

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Mine is Universal Paperclips, except it makes engagement statistics instead of paperclips.

The scenario describes an advanced artificial intelligence tasked with manufacturing paperclips. If such a machine were not programmed to value human life, then given enough power over its environment, it would try to turn all matter in the universe, including human beings, into either paperclips or machines which manufacture paperclips.[0]

Replace "paperclips" with "clickbait" and "human life" with "the right to privacy". "Artificial intelligence" then becomes Mark Zuckerborg.

[0]: https://en.wikipedia.org/wiki/Instrumental_convergence#Paper...

Collect data

And collecting data leads to what in this day and age?

Collecting money.

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