The bigger problem is for non-technical users "cryptography" and "cryptocurrency" now sound interchangeable. So now you can't have a conversation about cryptography without explaining how it's distinct from the concept of cryptocurrency and that you're not talking about Bitcoin.

While most people aren't talking to their non-technical friends and family about cryptography too often, the co-opting of "crypto" is problematic for companies. They now have to explain to lay people why a new phone isn't pumping out Bitcoin when it was advertised as having strong cryptography. It's going to also be super problematic when politicians start talking about "crypto" regulation and we're having to fight battles over the legality of cryptography again. I don't think my old RSA-as-one-liner still fits.