Hyperscalers have already been bought in for years. There's custom Amazon, Google, etc. silicon in Xeons that either gets fused off in the general case or needs a secret MSR knock to turn on, or what have you.
I remember hearing a few years back about Intel rolling a special weird Xeon SKU with VNNI/bfloat16 tacked onto a different core architecture that got cancelled, specifically because Facebook backed out of the project. However, I think that was intended to be a publicly-available SKU that just didn't make monetary sense to produce in volume.
There's also the occasional off-roadmap SKUs that eventually wind up on eBay or wherever... but my impression was that these were just ways for Intel to obfuscate whatever special volume deals they were giving certain hyperscalars.