And I'd reckon at retail that sub-brand and product confusion leads to most customers buying the least costly and lowest spec version and tossing the machine in the bin if it's unsuitable.
Any undifferentiated "intel core i" processor is just the same as any other undifferentiated "intel core i" processor to the layman. Most laptops at retail aren't even labeled with the cpu model number. If the cpu is slow it's just because Intel products are crap.