E-readers have dropped off in popularity a lot, so I guess the novelty was a big factor, and the iPad was good enough for many. But personally I still frequently use mine. If you're a frequent reader, and you're reading stuff fit for the format (i.e., it's not a PDF and you are mostly just reading sequentially, not flipping back and forth), it's just the best way to read. That was especially true when I had a train commute and didn't want to lug something heavy around, but even at home, I just don't want more books sitting around when I can read them without dealing with the physical objects.