I think there’s not so much an incentive problem, but more of a “hiring the wrong people” problem. People that literally don’t give a crap about anything but their next bonus or raise.
Chances are that those managers will be able to deliver their features on time, meeting all KPIs & OKRs, while accumulating a stack of technical debt for future maintainers.
Isn’t that life in a nutshell?
I think last time Apple "pulled a Microsoft" was when Ive removed a bunch of really really useful stuff in MacBooks (e.g., the ports-gate). I can imagine some forces inside Apple went like "that's it, enough." I'm genuinely curious how management in Apple works and how it promotes ideas that are truly worth it.
Regarding the ports on macbooks, IMO it's just that Ive left and so everyone was allowed to design practical devices again, instead of admirable but impractical art pieces.
The only other advertising system within iOS that I’m aware of is the App Store, both in recommendations and search, and of course, that Apple will advertise their own services for iCloud, Storage and so on.
Is Apple an advertising-based company? Not really. Are they marketing-driven? Absolutely. I think the difference is about user value and user impact.
Apple tends to go the Amazon route of trying to capture value from the interactions users might already do, though their iAds network from a decade ago did show an unsuccessful attempt to capture the in-app ad market.
But I can’t think of the last time I would have seen an “ad” in settings, though since App Clips appear in settings for up to 10 days once installed, I can see why some might think so.
I’m not sure whether that applies to the wallet but it definitely works for Siri.
It's a major turn off.
On the other hand, is not as if every single other company doesn’t do it, which doesn’t excuse but does explain it.
I’ve never worked at Apple, but my understanding is that they have/had gatekeepers, from Jobs himself on down, to tell you your idea isn’t part of the vision and we’re not going to do it. And a lot of workers hate that!