"The Entrepreneur’s Guide to Business Law" -- LLC vs C-corp vs S-Corp? Founder’s vesting? Liquidation Preferences? Equity vs Debt financing? This book will educate you enough to be able to answer these and many other important questions.
"Bootstrapping Your Business" -- From the founder of RightNow. The amazing story of how a geographically-challenged (Montana) entrepreneur built a world class business.
"Purple Cow" -- Dead simple premise, the key to marketing is to build something remarkable.
"The Art of the Start" -- The Art of Pitching, Marketing and Funding your Startup.
"The Innovator’s Dilemma" -- If your startup beats all the odds and becomes hugely successful prepare yourself for the innovator’s dilemma, cannibalize your product before someone else does.
"The E-Myth Revisited" -- How-to create a business not a job.
"Permission Marketing" -- The greatest marketing asset your startup can build is the permission to market to your customers and prospects.
"Growing a Business" -- Sincere advice for creating a company culture that your team and customers will love.
"The Cluetrain Manifesto" -- Successful marketing is a conversation.
"Bottom-up Marketing" -- Pure bottoms-up execution. Marketing tactics to grow your business.