> but then email bridging might just turn it into another email client.
Exactly. My first attempt at Pony was an email service. People tried it, but there was a lot of confusion about the asymmetry of some people being on an instant platform and some people being on Pony. Email comes with its own norms and expectations, and many people viewed Pony as "rebellious" or "anti-social," which was the last thing I was going for. I am trying to create something very pro-social. I decided that my strategy for overcoming network effects would be to build a unique, excellent product that people loved enough to get other people to use it. That's the only way, really, I think.