Interestingly a startup I helped with some BI work, I advised then to change to a pay-as-you-go model instead of a monthly subscription and their sales revenue sky-rocketed.
Interestingly a startup I helped with some BI work, I advised then to change to a pay-as-you-go model instead of a monthly subscription and their sales revenue sky-rocketed.
I think it really depends on usecase. For something like e-signature, I can totally see how "pay per signature" makes sense - you wouldn't sign less documents to save a buck! On the contrary, you'd be comfortable keeping a contract knowing you only pay what you use, if you don't sign documents in a month, you pay nothing. So here probably a "subscription" model is a much harder sell.
But for personal use or occasional use, yeah, being limited to subscription plans really sucks.
I do agree that in the case of something like Netflix a monthly subscription is a good idea, but there are many instances where pay as you go can work so much better.
It’s chasing short term growth in lieu of long term stability.
Pay as you go is a terrible decision to make and you see you all the time you it’s VC backed startups.
They are often forced to revamp their offerings down the line to a monthly fee.
I bet there are orders of magnitude more users like me, the sum of which would be a sizeable market. But instead every SAAS provider is focused only on regular monthly users, ignoring this shadow market. But it is a false dichotomy. Make it highly profitable but not scalable to do Pay as you Go, and then less profitable but scalable to go monthly. Do both.
Subscriptions are a good model for things that you use often and regularly. PAYG is better for things that have high value when you need them, but you don't need often.
I can see services like this offering both, and customers choosing one or the other based on their usage pattern.
You see this with movies already, and I think it works well: You can subscribe to the monthly and watch whatever, whenever. Or just rent movies when you occasionally want to watch one. Both are cool.
Stop scamming people